On a recent Thursday evening in June when many local school-age students matriculated from preschool or high school, Standards of Excellence debuted its newest showroom location in the heart of Silicon Valley, in Santa Clara, and with it, a new brand identity: Monark Premium Appliances Co. The launch of the new location was symbolic of the changes taking place within the company, as it introduced it’s new identity as Monark.
The launch of the new showroom coincided with the debut of the new name and logo, all of which was celebrated at a very well-attended party in their new location on Santana Row in Santa Clara. As one who was required to attend one of these graduation ceremonies, I received the full report the next day.
Here are the highlights of an eventful evening: